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Tue, 07 Nov


Virtual Event

Leading a Strategic Account Management Approach in Pharma

In the Pharma and Biotech industries, effective Strategic Account Management (SAM) and Key Account Management (KAM) strategies are crucial. Join our webinar to explore SAM in the context of omni-channel work and cross-functional collaboration. Gain insights global, or local implementation.

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Leading a Strategic Account Management Approach in Pharma
Leading a Strategic Account Management Approach in Pharma

Time & Location

07 Nov 2023, 09:00 – 13:00 GMT-5

Virtual Event

About the event

Event hosted by New Ear Webinars 

The Importance of SAM/KAM in Pharma and Biotech Industries

In the rapidly evolving Pharma and Biotech industries, the significance of effective Strategic Account Management (SAM) and Key Account Management (KAM) strategies cannot be overstated. Join us for this informative webinar as we delve into the world of SAM and how it pertains to the challenges posed by omni-channel working and cross-functional collaboration. Gain insights into best practices, proven approaches, and models that will empower you to implement these strategies on a global, regional, or local level.

Why Attend this Training? 

By attending this webinar, you will: 

  • Understand the multi-dimensional facets that define strategic account management
  • Learn how to develop your definition of SAM from an outside/in perspective
  • Understand the dimensions of SAM development model to communicate your SAM program scope in one slide
  • Understand the CSF’s required to drive a best practice account planning process in today’s Pharma world
  • Identify your maturity level of cross-functional working
  • Understand the various models of internal collaboration that can be applied relative to your market conditions
  • Understand what the characteristics of a high performing account team look like
  • Understand the various models of external engagement that can be applied relative to your customer
  • Learn how to identify the key components to build a SAM health-check to drive the SAM program
  • Understand the value of creating team-based  competency models, additional to functional roles

Learning Uncovered - Explore Pharma SAM leadership. Adapt for omni-channel, cross-functional success.

Comprehension - Master strategis Pharma account management amidst industry challenges. Refine SAM definitions and cross-functional collaboration for global success.

Enlightenment - Attain SAM excellence: define strategies, collaborate across funcitons, and measure success for effective Pharma account management.

Ask the Expert - Consult industry pros for insights on Pharma SAM. Get guidance on planning, collaboration, and engagement.

Summary - Pharma SAM mastery: Strategic definition, cross-functional collaboration, and success measurement for comprehensive account management. 

The conference will be conducted via Zoom.

Who should attend? 

This webinar is relevant for:

All Pharma executives responsible for driving SAM success globally, regionally, or at country level

  • Commercial Directors
  • Medical Directors
  • Market Access Professionals
  • Marketing Leads
  • HR Professionals
  • Line Managers

About the trainers:  

Pijush Bose – Consultant

Pijush is the founder at Effectology; an international consultancy specialised in Strategic Field Force Enablement. Prior to founding Effectology and working in consultancy, Pijush gained 18+ years of experience in leading global and regional commercial effectiveness programs for Abbott and AbbVie. This experience has spanned the areas of strategic account management, go to market modelling, OCE, CLM, CRM, business analytics & various other field force effectiveness topics. Uniquely, Pijush has gained this expertise across a variety of Healthcare verticals, including Pharma, Nutrition, Medical Devices & Diagnostics.Pijush has presented at various forums over the years, most notably in conjunction with Vodaphone on ‘The changing landscape of mobile field force automation in Pharma’ and various occasions on ‘How to build a strategic field force’. He has a BSc Hons in Medical Microbiology from the University of Leeds.

David Wright – Consultant

David is a consultant and trainer specialising in strategic account management and field force effectiveness. He has worked on or led a whole variety of strategic projects to build organisational capability in this domain for complex, highly regulated selling environments over the last 20 years. Including, I.T. Aerospace, Utilities, Telecoms and Defence and has worked with many top pharma companies, including; Takeda, Alexion, AbbVie, Sanofi, MSD, Napp, Teva, Shire, Daiichi Sankyo, Warner Chilcott etc. Through his deep and wide experience across Pharma and other complex, highly regulated sectors David is able to provide strong benchmarks on what constitutes best practice. David has presented and chaired at international pharma events and has completed extensive industry research, including an influential report on KAM in pharma. He has an MSc (with distinction) from Stirling University.


  • 15 minutes

    Connecting to webinar

  • 15 minutes


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  • General Admission

    Livestreaming Zoom, Interactive Lectures, FREE Recorded Webinar One Month Access

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